PR Planning

UKPulse is an easy-to-use online PR Planning and Research tool designed to help improve your PR planning, strategy development, campaign targeting and consumer profiling.

Using research representative of the entire UK population polled by YouGov, this comprehensive service has detailed information from socio-economic and business questions to lifestyle, social networking and environmental attitudes. UKPulse provides the answers you need to plan effective PR campaigns which reach their target audience.

For example, for a specific target audience that you have created yourself, you could find out:

• Media consumption habits – what they read watch and listen to… and when
• Media credibility – which titles they believe most and which they don’t
• Social media – which sites they engage with, and where they spend their online time
• Shopping habits – where they shop, how often and for what
• Attitude to finance, shopping & purchasing habits
• Food & drink consumption – what their favourite brands are and how often they like to go out
• Attitude to health, fitness and smoking habits
• Employment and business – what they do, earn and the hours they work
• Transport and travel – what car they own, how frequently they holiday and where
• Socio-economic situation – how old they are, their gender and location, marital status
• And a whole lot more!

Tying this information up with Gorkana’s PR database will allow you to generate highly accurate plans and target media lists which were never before possible

And tying it up to Metrica’s PR measurement services that identifies the number of people you have reached in your target audiences with your key messages will close the PR planning and evaluation cycle to the utmost effect.

UKPulse will quite simply revolutionises the speed, accuracy and integrity of your PR activity.