Our Services
KPIs & Scorecards
Our experienced account teams will work with you to help set objectives, focus PR resource and measure success
For organisations looking to establish key performance indicators (KPIs), Metrica’s tailored scorecards are an excellent option, providing a way to demonstrate PR effectiveness against business objectives to stakeholders.
Our wealth of experience in PR planning, and knowledge of our clients’ coverage, equips us with the knowledge to help define and set realistic targets for all aspects of PR strategy.
Sample metrics might include:
- Cost per thousand (people reached)
- Ownership of coverage
- Spokesperson penetration
- Message penetration
- PR contribution to business outcomes including return on investment ROI
- Coverage communicating positive brand attributes