Our Services
Evaluation Reports
Aligned to your specific business objectives, our award winning analysis allows you to understand the impact your PR is having across all media channels
Developed following in-depth consultations, Metrica Evaluation Reports are unique to each client to ensure they deliver precisely the information required, when and how it is needed.
Containing a tailored blend of easy to understand graphs and contextual summaries our evaluation reports can be highly detailed and specific to certain products and regions or top-line, global and concise enough to be easily digested.
Frequency and type of report varies depending on your specific requirements from daily analysis to a weekly KPI scorecard or bi-annual global overview. Some typical types of data we provide include:
- Volume and favourability
- Key message delivery
- Coverage by brands, services, products and business areas
- Media type, publication and journalist tracking
- Issues and trends tracking
- Impact achieved
- Opportunities to see
- Regional & socio-economic profile
- Audience reach & frequency
- Concise summary of entire report
- Competitor media presence