Last month we launched our new look Gorkana Group’s 2011 Annual Charity Barometer which was a cracking round up of the year that was. 2011’s coverage was dominated by world events with British Red Cross receiving the most overall. January’s… Read more
You couldn’t have missed it if you tried. Last month saw the annual BBC Children In Need appeal reach its glitzy climax, with the final live show at the M.E.N. arena raising a record on-the-night total of over £26 million pounds. After all,… Read more
What do David Cameron, Catherine Tate and Jason Orange have in common? Tea at Number 10? Or perhaps a musical collaboration between Take That, the Doctor’s assistant and a politician in search of approval ratings? Well, not quite. They all… Read more
Last Thursday over 100 PR practitioners, media analysis and PR measurement experts met to discuss what each felt was imperative if we are to set workable social media measurement standards. It was a process which began back in June in Lisbon at… Read more
Today’s post on Measurement Matters has been written by Gorkana Group’s Nick Thorpe and published earlier today on Gorkana’s consumer PR News channel. Gorkana publishes daily consumer PR News as well as daily financial PR news which is read by… Read more
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