Tag Archives: social media measurement

Recent findings have shown that public confidence in both paid-for and traditional media is declining, but our trust in social media is on the up. Why are consumers choosing to trust social media sites over traditional press, and what can be… Read more

Gorkana Group’s Richard Bagnall tackles some of the most influential people in Public Relations on the future of the industry. This time it’s social media speaker, author, and coach Jay Baer. Jay is one of the world’s top social media… Read more

The great British obsession of talking about the weather paid off for social care charity Age UK, as they emerged top of the mainstream media rankings in Gorkana’s Charity Barometer for February 2012. It wasn’t just small talk they were making…. Read more

Occupy London is over – or is it? Following the recent eviction of protestors from the steps of St Paul’s Cathedral, the future of the Occupy London movement has been hanging in the balance. What next for demonstrators? Has the six-month… Read more

Discussions around the topic of influence have been going on for a long time and are unlikely to come to an end any time soon. The more engrained social gets in our strategies and tactics, the more we want to know about the influence of activities,… Read more

Last Thursday over 100 PR practitioners, media analysis and PR measurement experts met to discuss what each felt was imperative if we are to set workable social media measurement standards.  It was a process which began back in June in Lisbon at… Read more

Tomorrow (17th November), I’m excited to be attending AMEC’s (the International Association for the Measurement and Evaluation of Communication) ‘Big Ask of Social media’ conference. We have over 100 delegates attending to hear from industry… Read more

I’m excited to be writing this post from  Portsmouth. Not Portsmouth in England, but Portsmouth in New Hampshire, USA. New Hampshire is world-renown for its beauty during Fall when the leaves of the great forests all turn a million shades of reds… Read more

  Yesterday afternoon, the 2011 PR Census was launched by the PRCA and PR Week in association with the Gorkana Group. The research conducted by Harris Interactive who conducted an online survey which generated more than 1300 responses…. Read more

With the growing impact of social media there is an ever increasing need to understand what is being said about you, by whom, and what effect it is having on your organisation’s reputation. Looking at the E.coli outbreak as it was recently… Read more