Tag Archives: roi

How to calculate the ROI of your social media campaign Jamie Turner of the 60 Second Marketer has provided detailed guidance for those who want to be able to measure the impact of social media marketing. His post gives a useful starting point for… Read more

I saw this article in The Times at the end of December revealing that advertising in print is twice as effective as TV. It got me thinking about the relevance of this to PR. According to the article, for every £1 spent on print advertising, £5 in… Read more

We’ve all felt the surging influence of the internet on our day to day lives.  Ten years ago we started consuming media through it, five years ago we began engaging with it, two years ago our bosses started taking notice and today the IAB has… Read more

This is part one of a six part series about measuring the return on investment of public relations. As the recession has really taken a stranglehold over the last eight months or so, there has naturally been a renewed interest in public… Read more

This is part two of a six part series about measuring the return on investment of public relations. Advertising Value Equivalents The method of placing a value of editorial coverage based on what it would have cost if it were advertising is and… Read more

This is part three of a six part series about measuring the return on investment of public relations. Cost of Reach In the last post we looked at the widely used practice of advertising value equivalents. An alternative to AVEs is ‘cost of… Read more

This is part four of a six part series about measuring the return on investment of PR. Market Research Media analysis is generally about measuring the output of PR media relations in terms of the editorial coverage that has been… Read more

This is part six of a six part series about measuring return on investment of public relations. Econometrics Even in a complex example of an outcome being affected by many factors there are tools that can help us.  These generally come under… Read more

This is part five of a six part series about measuring the return on investment of public relations. Correlation with Business Outcomes We have talked about ‘out-takes’ but what about ‘outcomes’?  We got the coverage, we changed… Read more

So 08 has brought us Measurement Matters, Sachsgate and a declining economy, but what’s in store for us in 09. Here are my 3 tips – feel free to disagree 1) For cost reasons there will be a dramatic increase in the number of publications… Read more