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Tag Archives: pr planning

Integrated mainstream and social media monitoring

by on March 29th, 2012.

Tracking and comparing mainstream & social media has just got easy. Gorkana’s development team has been working its socks off over the past few months on some exciting enhancements to make our media portal even better. We are pleased… Read more

Banking and Social Media Trends February 2012

by on March 16th, 2012.

February saw Gorkana analyse in excess of 346,955 social and mainstream media mentions about the UK’s financial services sectors, namely banking, asset management and professional services. Read on to discover the highlights uncovered this… Read more

Beckhams lead the way in Gorkana’s retail news Barometer

by on March 15th, 2012.

Is there any stopping ‘Brand Beckham’? The power couple were prominent in retail news in February with David launching his new underwear range at H&M and Victoria’s link-up with Harvey Nichols lighting up London fashion week. #LFW… Read more

The Friday PR and Social Media Cheat Sheet #012

by on November 18th, 2011.

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media… Read more

The Friday PR and Social Media Cheat Sheet #009

by on October 28th, 2011.

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media… Read more

PR Tips from ITN Entertainment

by on September 19th, 2011.

I caught up with ITN entertainment executive producer Jamie Scott after Friday’s Gorkana breakfast briefing. Here are his PR top tips for getting coverage on ITN entertainment shows such as The Fix (4Music), Inside Hollywood (5USA), 5* Access (5*),… Read more

PR Tips from The Huffington Post UK

by on September 7th, 2011.

Bright and early this morning Gorkana held a breakfast briefing with The Huffington Post UK editor-in-chief Carla Buzasi. I grabbed Carla after the event and asked her to recap her top PR tips for our blog… Read more

The solution to a vexing PR problem

by on April 22nd, 2010.

Last week we were delighted to announce that PR planning specialist Gorkana is joining Metrica and Durrants to provide a best of breed PR planning, media monitoring and evaluation solution for every stage of the PR process. I managed to catch… Read more

Gorkana welcomed to Durrants and Metrica stable

by on April 8th, 2010.

Following on in quick succession from the purchase of Metrica by Durrants at the end of October last year, we are delighted to welcome Gorkana to the group today.  The story has been well covered in the national, trade and social media and… Read more

Metrica Insights: Money, money, money

by on December 17th, 2009.

It’s that time of the year that we all look forward to.  Snow is falling and festivities flowing as we prepare to say goodbye to 2009.  It’s been quite a year.  Not least remembered for a heavy downward pressure on budgets; in turn fanning… Read more

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