Tag Archives: pr measurement

The great British obsession of talking about the weather paid off for social care charity Age UK, as they emerged top of the mainstream media rankings in Gorkana’s Charity Barometer for February 2012. It wasn’t just small talk they were making…. Read more

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s Top PR and Social Media… Read more

Today’s post on Measurement Matters has been written by Gorkana Group’s Nick Thorpe and published earlier today on Gorkana’s consumer PR News channel.  Gorkana publishes daily consumer PR News as well as daily financial PR news which is read by… Read more

http://www.youtube.com/watch?v=g2D2Q9vhxzA In the latest video from MetricaTV, we catch up with some of the PR measurement professionals who contributed to the discussion at the AMEC 2011 Summit. Attendees arrived in Lisbon to build on the… Read more

This June The International Association for the Measurement and Evaluation of Communication (AMEC) is organising a worldwide campaign centred on its European Summit in Lisbon (June 8-10) to show how public relations measurement can result in… Read more

Coming hot on the heels of Google unleashing ‘Google Instant’ on the public as covered by my Metrica colleague Ria yesterday, now it’s Twitter’s turn.  If, like me (@richardbagnall), you’re a regular user of Twitter, soon you will be seeing the… Read more

It’s that time of the year that we all look forward to.  Snow is falling and festivities flowing as we prepare to say goodbye to 2009.  It’s been quite a year.  Not least remembered for a heavy downward pressure on budgets; in turn fanning… Read more

The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was a “scorcher” of an evening, as a tabloid-inspired Nick Grant put it. With winners from as far afield as Australia, Germany, Dubai and… Read more

According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further… Read more

A survey released earlier this week further called into question the case for pay-for access to news sites. The survey, commissioned by Harris Interactive, found that just 5% of those polled would pay to continue reading their favourite news site…. Read more