Tag Archives: newspapers

As the leader in media planning, monitoring and evaluation, the National Readership Survey findings that print newspaper readership is continuing its incessant decline towards the pit of defunct formats currently inhabited by London Lite, Betamax… Read more

The launch of The Independent’s new i newspaper marks the first new daily national to hit the shelves in nearly 25 years. The 20p paper is designed for “time-poor newspaper readers”, aiming to keep news items short and sweet without… Read more

Here is what caught my eye reading this week in media: Social media replaces the Super Bowl? Forrester reports that Pepsi will not advertise at the next Super Bowl and is instead spending $20m on Pepsi Refresh. This matters because it comes at a… Read more

It has emerged that the Evening Standard is to charge again, for newspapers sold in the outer suburbs of London, having been free since August 2009. Is this a minor distribution shift or does it signal the end of free evening newspapers in the… Read more

The iPad - newspaper saviour?  Kindle killer?  A device too far? It’s wait and see time. Before the launch, there was a huge focus on what the iPad could do for the beleaguered newspaper industry.  The Telegraph—using the widely assumed… Read more

Jack posted yesterday about how the degree of polarisation (whether someone has a strong positive or negative opinion) varies by media type.  Jack mentioned theCraft, Wanta and Mugur study that showed that broadcast media tends to be the most… Read more

The blogosphere is abuzz with the news that The Guardian has launched an open platform. This enables third-party developers to create unique applications that have near-unfettered access to its content and combine with other technology. The… Read more

In Chicago and San Francisco, The Printed Blog was launched; it is the world’s first daily newspaper comprised entirely of blogs and other user-generated content.  The content can be localised to a neighborhood level, a key point raised in… Read more

A recent Pew Research Center for The People & The Press survey of US adults indicates what we all see in ourselves and our media habits… as our thumbs develop calluses from our cellpmobile phones.  Acccording to Pew, 40 percent of Americans… Read more

Following my post earlier this week about media trends, we have been asked specifically about how the drive to online is affecting newspaper readership.  We have updated the Media Trends report with some new statistics to highlight this.  The… Read more