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Tag Archives: metrica

Age UK and PETA top Gorkana’s Charity Barometer February 2012

by on March 19th, 2012.

The great British obsession of talking about the weather paid off for social care charity Age UK, as they emerged top of the mainstream media rankings in Gorkana’s Charity Barometer for February 2012. It wasn’t just small talk they were making…. Read more

January’s Charity Benchmarking – Selena Gomez, naked celebrities and welfare reform

by on February 15th, 2012.

Last month we launched our new look Gorkana Group’s 2011 Annual Charity Barometer  which was a cracking round up of the year that was. 2011’s coverage was dominated by world events with British Red Cross receiving the most overall. January’s… Read more

Social Media Week London – Infographic 14 Feb 2012

by on February 15th, 2012.

Aside from the discussions around social media and love, Valentine’s Day seems to have had an impact on the #smwldn conversation. Our volume graph shows a dramatic decline in the level of online conversation throughout the afternoon and a couple… Read more

PR Census reveals a confident industry but don’t ignore the threats

by on July 14th, 2011.

  Yesterday afternoon, the 2011 PR Census was launched by the PRCA and PR Week in association with the Gorkana Group. The research conducted by Harris Interactive who conducted an online survey which generated more than 1300 responses…. Read more

What is the role of social media in de-railing dictatorships, and how can this inform social media marketing activity?

by on June 29th, 2011.

“#AiWeiWei’s sentence, no Tweeting for a year, underscores #China’s continuing fear of social media”. News of the artist’s release after a serious run in with the Chinese authorities has caused quite a buzz in social media over the last couple of… Read more

#SuperInjuctions, the end of the Twitter we love?

by on June 8th, 2011.

Celebrities and media outlets have long squabbled over what information should remain private, and which pieces of juicy gossip should be freely splurged throughout the tabloids. Twitter has recently re-written this debate, with its users… Read more

Gorkana Group to speak at the European Summit on Measurement

by on May 19th, 2011.

This June The International Association for the Measurement and Evaluation of Communication (AMEC) is organising a worldwide campaign centred on its European Summit in Lisbon (June 8-10) to show how public relations measurement can result in… Read more

New Google, new Twitter – how will they impact on your PR strategies?

by on September 16th, 2010.

Coming hot on the heels of Google unleashing ‘Google Instant’ on the public as covered by my Metrica colleague Ria yesterday, now it’s Twitter’s turn.  If, like me (@richardbagnall), you’re a regular user of Twitter, soon you will be seeing the… Read more

Metrica is looking for an Account Director!

by on September 2nd, 2010.

Following the news that Durrants, Metrica and Gorkana have joined forces to provide the PR industry with a best of breed PR planning, media monitoring and PR evaluation platform Metrica is looking for an Account Director to join our succesful… Read more

Glastonbury rocks! (and not just because of the music…)

by on July 12th, 2010.

As unbelievable as it may seem, this year’s Glastonbury was drenched in sunshine, with no mud-fights to be seen at all! The fact that it was the 40th anniversary was another reason to celebrate. But it’s not just the partygoers that benefit from… Read more

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