Tag Archives: media evaluation

The great British obsession of talking about the weather paid off for social care charity Age UK, as they emerged top of the mainstream media rankings in Gorkana’s Charity Barometer for February 2012. It wasn’t just small talk they were making…. Read more

Last week we were delighted to announce that PR planning specialist Gorkana is joining Metrica and Durrants to provide a best of breed PR planning, media monitoring and evaluation solution for every stage of the PR process. I managed to catch… Read more

Following on in quick succession from the purchase of Metrica by Durrants at the end of October last year, we are delighted to welcome Gorkana to the group today.  The story has been well covered in the national, trade and social media and… Read more

I was delighted to see that the COI has recently announced the results of its initiative to standardise PR evaluation metrics. Metrica worked closely with the COI on the plans and has long endorsed moving away from simple quantitative measures… Read more

According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further… Read more

The opening day of AMEC’s first European Summit on PR Evaluation got off to a storming start today with some hotly debated issues around the licensing of press and online content. As more and more of us go to the web to source our news and the… Read more

As one of the longest established PR measurement and media evaluation specialist agencies, Metrica was a founder member of our industry’s trade association -AMEC (the International Association for the Measurement and Evaluation of… Read more

The Swedish government has recently released research that seems to show that their recent anti-piracy laws have been responsible for an incredible 33% drop in internet traffic in the country.  On the day the new laws came into effect, data… Read more

While killing an hour or two down the rabbit hole of social media last weekend, I came across an interesting post to share with Measurement Matters’ readers.  In “Web 2.0 Weenies and Bullshit Social Media Economics”, Michael Gray argues forcefully… Read more

Government spending on media monitoring is justified in order “to ensure policy is reported accurately and inaccuracies are rebutted”. This was the response of Michael Wills, a junior minister in the justice department, to attacks on the… Read more