Tag Archives: media analysis

So we had a meeting with the FT the other week only to be informed that we are to be charged a significant amount of money for the privilege of measuring any articles from their newspaper and website. This is just for analysis mind, not for… Read more

We all know that online readership is a nigh impossible nut to crack. Why? You ask. Well, where do I start? There’s the fact there’s no one authoritative source for data. Nielsen NetRatings is a well respected name and self proclaimed, “global… Read more

One of the side-effects of being housebound in the evening with two toddlers is that you can end up in a cinematic timewarp – seeing films months if not years after your mates have seen them in the cinema. As such I finally got round to… Read more

A recent Ofcom report argues that social networkers fall into distinct groups.  They include the largely male ‘Alpha Socialiser’ to the age agnostic ‘Followers’ who are more peer-influenced.  This neat segmentation of groups falls flat in a host… Read more

An interesting discussion on Radio 4’s Today programme as tonight sees the Oxford Literary Festival debate the value of literary bloggers compared to more conventional critics.Mark Thwaite, writer of the literary blog ReadySteadyBook.com and John… Read more

I posted last week about how PR is well equipped to get through any economic downturn. It appears that I’m not the only one to have this opinion. WPP CEO Martin Sorrell is quoted in The Guardian this morning as saying that his PR firms are… Read more

In the wake of the Prince Harry media leak, another debate regarding privacy and the media is getting underway… this time though it is members of social networks (as opposed to members of the royal family) who are up in arms (no pun… Read more

“Stocks Plunge as Fears of Recession Grow” – Los Angeles Times “Richest Countries Are Near Simultaneous Recession” – International Herald Tribune “Brown: Worst global slump in 30 years” – Independent “Recession fears… Read more

Interesting to read in The Guardian that there have been dips in the usage of social networking sites such as Facebook, MySpace and Bebo which echos anecdotal evidence from talking to friends, colleagues and clients. Reading further, the article… Read more