Tag Archives: mainstream media

As the leader in media planning, monitoring and evaluation, the National Readership Survey findings that print newspaper readership is continuing its incessant decline towards the pit of defunct formats currently inhabited by London Lite, Betamax… Read more

Last night The Sun announced that they will back the Conservatives at the next general election, 12 years after backing New Labour, with today’s front page announcing that: “Labour’s lost it.” In 1992 the newspaper’s election day headline… Read more

Jack posted yesterday about how the degree of polarisation (whether someone has a strong positive or negative opinion) varies by media type.  Jack mentioned theCraft, Wanta and Mugur study that showed that broadcast media tends to be the most… Read more

Our readers based in the UK will need no introduction to the Sunday Sport and Daily Sport.  For those of you from overseas, the papers are very much at the lowest common denominator end of the tabloid market. In its early days, the Sport was known… Read more

Last week, while at the PRSA International conference, Richard posted on the Christian Science Monitor’s decision to publish online only from April 2009.  This is an exciting move within the media industry as there is an increasing amount of… Read more

I was skipping through the more obscure regions of Sky TV last night when I happened to come across ‘Stephen Fry and the Gutenberg Press’. Part of BBC4’s medieval season, this documentary featured the ubiquitous Stephen Fry as he examined… Read more

Interesting piece in today’s Guardian, which gives us yet another example of MSM stalwarts seeking to expand their influence through social media channels. The BBC are teaming up with LiveJournal to engage the users of “Russia’s biggest blogging… Read more

Is the quality of news and journalism available suffering from the unstoppable shift of media consumption away from traditional sources? Newspaper readerships are in decline, despite overall media consumption going up, as more consumption takes… Read more

Another step in the direction of social and mainstream media integration.  According to Brand Republic, TiVo, the DVR manufacturer, has struck a deal with Google’s YouTube that will allow US viewers to watch the video-sharing website through their… Read more

There’s a lot of discussion and hype surrounding web2.0 at the moment. New media, blogging, YouTube, community building sites like MySpace and Facebook etc have changed the media landscape. Web2.0 is not only changing the way people find and use… Read more