Tag Archives: amec

Last Thursday over 100 PR practitioners, media analysis and PR measurement experts met to discuss what each felt was imperative if we are to set workable social media measurement standards.  It was a process which began back in June in Lisbon at… Read more

Tomorrow (17th November), I’m excited to be attending AMEC’s (the International Association for the Measurement and Evaluation of Communication) ‘Big Ask of Social media’ conference. We have over 100 delegates attending to hear from industry… Read more

I’m excited to be writing this post from  Portsmouth. Not Portsmouth in England, but Portsmouth in New Hampshire, USA. New Hampshire is world-renown for its beauty during Fall when the leaves of the great forests all turn a million shades of reds… Read more

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media… Read more

  Yesterday afternoon, the 2011 PR Census was launched by the PRCA and PR Week in association with the Gorkana Group. The research conducted by Harris Interactive who conducted an online survey which generated more than 1300 responses…. Read more

http://www.youtube.com/watch?v=g2D2Q9vhxzA In the latest video from MetricaTV, we catch up with some of the PR measurement professionals who contributed to the discussion at the AMEC 2011 Summit. Attendees arrived in Lisbon to build on the… Read more

This June The International Association for the Measurement and Evaluation of Communication (AMEC) is organising a worldwide campaign centred on its European Summit in Lisbon (June 8-10) to show how public relations measurement can result in… Read more

The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was a “scorcher” of an evening, as a tabloid-inspired Nick Grant put it. With winners from as far afield as Australia, Germany, Dubai and… Read more

This week PR Week published an article on how the Central Office of Information (COI) is turning the spotlight on PR evaluation.  This is Metrica’s response to the article which has also been sent to the magazine and its website. Dear… Read more

The opening day of AMEC’s first European Summit on PR Evaluation got off to a storming start today with some hotly debated issues around the licensing of press and online content. As more and more of us go to the web to source our news and the… Read more