Gorkana welcomed to Durrants and Metrica stable
by Richard Bagnall on April 8th, 2010.
Following on in quick succession from the purchase of Metrica by Durrants at the end of October last year, we are delighted to welcome Gorkana to the group today. The story has been well covered in the national, trade and social media and has stimulated plenty of discussion.
We’re very excited to be working with Gorkana. When Metrica came together with Durrants in October, the plan was to build the industry’s leading media intelligence organisation covering all of the key stages in the PR life cycle. Durrants’ media monitoring, Gorkana’s PR planning and Metrica’s PR measurement consultancy means that for the first time it is possible to work with the market leaders as part of one group.
In the short term it will be business as usual for all three firms. As Durrants’ Managing Director Jeremy Thompson explains over on Speed MD Wadds’ blog:
“How soon can we get an enterprise deal for Durrants, Gorkana and Metrica products and services?
We’re not going to rush to integrate. The key is stability, and to build something really special for the long term. We are very happy to do enterprise deals from day one though, and have already done a number for Durrants and Metrica combined services.”
In the near future, we will create a fully integrated offering in response to the demands and needs of our clients. We have already conducted significant research amongst the PR industry to help us understand the specific needs of today’s PR pros. But we’re always keen to hear more so do please feel free to contact us with your views and ideas.
The final thoughts go again to Jeremy:
“This move is transformational as it completes the coming together of three market leaders, all with strong reputations for delivering exceptional services and customer support… Durrants acquired Metrica, the award winning media evaluation specialist in October 2009. Combining Gorkana with Durrants media monitoring and Metrica analysis will give our customers unrivalled access to the ‘best of breed’ solution for every stage of the PR workflow.”
Watch this space!
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