PR Measurement Tips from the stars of AMEC 2011
by Adam Layton on July 1st, 2011.
In the latest video from MetricaTV, we catch up with some of the PR measurement professionals who contributed to the discussion at the AMEC 2011 Summit. Attendees arrived in Lisbon to build on the Barcelona Principles from last year’s conference. Debate covered many areas including the future of the media, whether mainstream media or social media is now more important, integrating PR metrics with analysis from other marketing disciplines, the PR measurement agenda 2020 and a big session on establishing social media standards. Metrica took a leading role in shaping this conversation, with MD Richard Bagnall running the workshop (slides available to view here) with Tim Marklein and Katie Paine. Richard, Tim and Katie will be continuing this work over the next few months so be sure to check back for the latest developments.
Speakers (in order of appearance):
- Seb Nielsen, chief marketing officer, Infopaq International
- Brendan Swale, independent consultant
- Ben Smith, publisher, PRmoment.com
- Johna Burke, senior vice president, BurrellesLuce
- Mazen Nahawi, president, News Group International & president of FIBEP (Federation Internationale des Bureaux d’Extraits de Presse / International Federation of Press Clipping Services)
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