Future of the news poll: Tell us what you think…
by Richard Bagnall on November 4th, 2008.
Last week, while at the PRSA International conference, Richard posted on the Christian Science Monitor’s decision to publish online only from April 2009. This is an exciting move within the media industry as there is an increasing amount of evidence that audiences are looking to the internet for their daily news fix. Paul Hender will be sharing some of that data on Metrica’s Measurement Matters in the next couple of days so watch this space.
From an evaluation perspective, Metrica has been helping its clients to adapt to this shift for some time now. We have been working with them as their PR plans have incorporated online media outlets and social media.
We would love to know your views on the subject. Let us know what you think about the CSM‘s decision. Is it the beginning of an inevitable trend which will spell the end of blackened fingers, as the good ol’ fashioned paper gets phased out? Or will the big national papers always retain a hard copy? Does the same hold true for regional papers? Or will declining ad revenue force the smaller regional publications to rein in costs by going online only? And will the proliferation of web technology and online interaction change the entire way which we find our news?
Sorry, this poll has closed, but you can find the results here.
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