If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week…

This week’s top PR and social media picks:

• If you are looking for some tools to help you schedule your social media activity then check out these 4 Powerful Tools to Schedule Social Media Updates. If you need to manage your Twitter, Facebook, LinkedIn, WordPress, Foursquare activity and accounts then give this a read.
• Shane Snow offers several tips on how to make content “stickier” on blogs, to raise interest and ultimately engagement. Of course we gave that a thorough read!
• Conversely here are ten reasons why your blog may not get any traffic.

Hear The Sunday Telegraph deputy editor for business James Quinn’s PR tips from this week’s Gorkana breakfast briefing:

• There is quite a bit of buzz surrounding the upcoming Emmy Awards, and if you want to see that event broken down by Twitter have a look at this infographic.
• Not all users are happy with the new Facebook changes but developers don’t seem too bothered, as changes have been happening since the site’s inception and users have always adapted – we will have to see.
• On the Google + side posts seem to have decreased by 41% in the last two months.
• The fashion house Burberry premiered it’s runway collection on Twitter before the actual show in an effort to reach a large online audience.
• The word “Internet” is a noun, and this is stated quite simply here. Agree?
• Comments on the validity of Klout scores continue, and there certainly isn’t any universal agreement on the evaluation front.
• For more on the issues of Klout Paul Gillin has written a good blog on “Measuring the Immeasurable“.

Quentin Langley, editor of Brandjack News, discusses ‘brandjacking’ and the ‘I am Spartacus’ theory:

• The North American Summit on Public Relations Measurement happened this week. Click here to read what the attendees had to say via the #iprprsa hashtag.
• If you want to see what media your generation is consuming check out this nice infographic on media consumption by generation.
• Looking at some of the social media screw-ups, here an updated history from Kryp Tonite to Kenneth Cole.
• The AMEC awards are now open for the 10th year running – very exciting for us at Gorkana.
• Kelsey Jones explores hidden SEO opportunities on Twitter, and quite specific examples will make this a real gem for some.
• If you have a ghostwriter for your Twitter account, make sure you change your password when you fire them!
• And very fitting for the end, here some tips on proofing.

This week’s best social media infographic:

Thanks for reading and see you next week

Related posts

• The Friday PR and Social Media Cheat Sheet 003
• The Friday PR and Social Media Cheat Sheet #006
• The Friday PR and Social Media Cheat Sheet 005
• The PR and Social Media Cheat Sheet #035
• The PR and Social Media Cheat Sheet #033