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The more I look at social media, the more I believe that it is a reflection, albeit a little distorted at times, of our own humanity. It shows what inspires and motivates as well as what outrages us – and as we use it more and more to express our… Read more

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: This… Read more

In what’s shaped up to be arguably the charity sector’s busiest month of the year so far, Comic Relief have shot to the top of both media league tables with a whopping 13,624 mainstream and 137,243 social media mentions, as the Gorkana Charity… Read more

The great British obsession of talking about the weather paid off for social care charity Age UK, as they emerged top of the mainstream media rankings in Gorkana’s Charity Barometer for February 2012. It wasn’t just small talk they were making…. Read more

After all the talk about the 2010 general election being ‘the first UK election to truly embrace social media’, undoubtedly the medium that had the biggest impact on the election result was Television. The TV debates were historic, with more than… Read more

So… the live show has just finished and the acts have all had their chance to impress the judges.  All week my colleagues at Metrica have been posting predictions on who will win their place in Saturday night’s final show based on the buzz that… Read more

It’s Friday night and the last Britain’s Got Talent seni-final is about to start.  The bookies have Razy Gogonea, Michael Collings and Michael Moral as the early favourites.  With minutes to go before the show starts, Metrica’s social media… Read more