Category: PR Strategy

The New York Times claims “Banks slow to embrace social media”, following the results of the survey regarding private banking completed by assetinum.com.  This may be fair, but we need to understand the reasons behind the reluctance to embrace… Read more

Gorkana Group’s Richard Bagnall tackles some of the most influential people in Public Relations on the future of the industry. This time it’s social media speaker, author, and coach Jay Baer. Jay is one of the world’s top social media… Read more

Gorkana Group’s Richard Bagnall tackles some of the most influential people in Public Relations in the first in a series of interviews on the future of the industry. First up it’s SEO and online marketing expert Lee… Read more

Last month we launched our new look Gorkana Group’s 2011 Annual Charity Barometer  which was a cracking round up of the year that was. 2011’s coverage was dominated by world events with British Red Cross receiving the most overall. January’s… Read more

Every day I get at least 10 notifications from Pinterest, alerting me that some distant acquaintance from back home (the US) has inadvertently “followed all of my boards” on Pinterest. The addictive image-cum-idea sharing site has indeed… Read more

The importance of creating online communities There’s a lot of stuff out there, hence the creation of sites like tumblr which allows you to, well, tumble through a galaxy of fascinating, hilarious and innovative little sparklers…and you could… Read more

Following on from the Gorkana Group sponsored PR Census 2011 which revealed a healthy and vibrant public relations industry, I attended an interesting event last week.  You may have heard of #PR2020, in fact some of you may have even attended one… Read more

  Yesterday afternoon, the 2011 PR Census was launched by the PRCA and PR Week in association with the Gorkana Group. The research conducted by Harris Interactive who conducted an online survey which generated more than 1300 responses…. Read more

    Last week I had the pleasure of sitting in on one of Ged Carroll’s seminars on social media “no no’s”. While the concepts were mostly common sense the structure and real-life examples were still very insightful.   The biggest no… Read more

With the growing impact of social media there is an ever increasing need to understand what is being said about you, by whom, and what effect it is having on your organisation’s reputation. Looking at the E.coli outbreak as it was recently… Read more