Category: Metrica

The more I look at social media, the more I believe that it is a reflection, albeit a little distorted at times, of our own humanity. It shows what inspires and motivates as well as what outrages us – and as we use it more and more to express our… Read more

In what’s shaped up to be arguably the charity sector’s busiest month of the year so far, Comic Relief have shot to the top of both media league tables with a whopping 13,624 mainstream and 137,243 social media mentions, as the Gorkana Charity… Read more

Last month we launched our new look Gorkana Group’s 2011 Annual Charity Barometer  which was a cracking round up of the year that was. 2011’s coverage was dominated by world events with British Red Cross receiving the most overall. January’s… Read more

You couldn’t have missed it if you tried. Last month saw the annual BBC Children In Need appeal reach its glitzy climax, with the final live show at the M.E.N. arena raising a record on-the-night total of over £26 million pounds. After all,… Read more

What do David Cameron, Catherine Tate and Jason Orange have in common? Tea at Number 10? Or perhaps a musical collaboration between Take That, the Doctor’s assistant and a politician in search of approval ratings? Well, not quite. They all… Read more

Last Thursday over 100 PR practitioners, media analysis and PR measurement experts met to discuss what each felt was imperative if we are to set workable social media measurement standards.  It was a process which began back in June in Lisbon at… Read more

Today’s post on Measurement Matters has been written by Gorkana Group’s Nick Thorpe and published earlier today on Gorkana’s consumer PR News channel.  Gorkana publishes daily consumer PR News as well as daily financial PR news which is read by… Read more

“#AiWeiWei’s sentence, no Tweeting for a year, underscores #China’s continuing fear of social media”. News of the artist’s release after a serious run in with the Chinese authorities has caused quite a buzz in social media over the last couple of… Read more

At the AMEC European Summit over 100 international delegates have been debating some draft statements to identify what it is that the PR industry most needs looking to the future.  The session was excellently hosted by David Rockland. First we… Read more

The annual edition of Metrica’s ‘Charity Radar Report’ has been featured on Third Sector online, showing that the animal charity RSPCA received the highest volume of press coverage in 2010. Our report measured national and local online and print… Read more