Category: Media News

After all the talk about the 2010 general election being ‘the first UK election to truly embrace social media’, undoubtedly the medium that had the biggest impact on the election result was Television. The TV debates were historic, with more than… Read more

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Gorkana… Read more

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media picks: If… Read more

It’s been hailed as the new facebook and, according to research, over 10 million of us have already jumped on the bandwagon and signed up. But how – if at all – will this new social network change the nature of social media marketing and online… Read more

  Yesterday afternoon, the 2011 PR Census was launched by the PRCA and PR Week in association with the Gorkana Group. The research conducted by Harris Interactive who conducted an online survey which generated more than 1300 responses…. Read more

The media and PR community is this evening reeling from the news that News International is to cease publication of its most profitable newspaper The News of the World. The final edition, to be published this Sunday, will bring to an end a 168… Read more

“#AiWeiWei’s sentence, no Tweeting for a year, underscores #China’s continuing fear of social media”. News of the artist’s release after a serious run in with the Chinese authorities has caused quite a buzz in social media over the last couple of… Read more

I’m sure many of you managed to read Andy’s great post last week about the continuing decline of the nationals’ print readership figures. For those who missed out Andy raised an interesting point: could the paywall model adopted by Times… Read more

As the leader in media planning, monitoring and evaluation, the National Readership Survey findings that print newspaper readership is continuing its incessant decline towards the pit of defunct formats currently inhabited by London Lite, Betamax… Read more

Celebrities and media outlets have long squabbled over what information should remain private, and which pieces of juicy gossip should be freely splurged throughout the tabloids. Twitter has recently re-written this debate, with its users… Read more