Category: Market Research

Where is your audience and who do they trust? The latest data from Gorkana’s audience research tool UKPulse shows the changing face of the UK’s news consumption habits and offers a unique insight into what news sources the nation trusts. 43%… Read more

With the growing impact of social media there is an ever increasing need to understand what is being said about you, by whom, and what effect it is having on your organisation’s reputation. Looking at the E.coli outbreak as it was recently… Read more

The media, be it paper or online, is our eyes and ears for every corner the globe (as much as a globe can have corners). It is our society’s self-appointed judge that is supposed to prod all the bad things in the world until they’re shamed into… Read more

Working on large international PR measurement programmes for firms head-quartered in the US provides me with many benefits, not least the opportunity to network with some of America’s smartest operators in the field of public relations measurement,… Read more

Hello and welcome to the Metrica Insights series.  The data fuelling these posts is a long running study of the UK PR industry’s measurement practices.  Since 1998, Metrica has been interviewing a large group of PR professionals every two years*… Read more

This week PR Week published an article on how the Central Office of Information (COI) is turning the spotlight on PR evaluation.  This is Metrica’s response to the article which has also been sent to the magazine and its website. Dear… Read more

We have just finished compiling Metrica’s latest Charity Radar benchmarking report for May 2009, and it makes for very interesting reading. As usual, various news stories shaped this month’s coverage from hugely popular events such as the… Read more

Congratulations to Lawrence Ampofo one of Metrica’s account managers. Lawrence is featured in the May / June 2009 edition of ‘Communications World’, the magazine of the IABC (International Association of Business Communicators). Writing the ‘in… Read more

This is part three of a six part series about measuring the return on investment of public relations. Cost of Reach In the last post we looked at the widely used practice of advertising value equivalents. An alternative to AVEs is ‘cost of… Read more

As one of the longest established PR measurement and media evaluation specialist agencies, Metrica was a founder member of our industry’s trade association -AMEC (the International Association for the Measurement and Evaluation of… Read more