Category: Brand Reputation

Social media’s latest darling, Pinterest, has been generating increasing levels of buzz recently and chances are you have heard about this fast growing network already. Now that consumers are familiar with the concept, the marketing industry is… Read more

About a month ago it seemed as though Google+ was the exclusive, cutting edge social network to be part of, and I wrote about its popularity for Metrica’s Measurement Matters, and all of its great new capabilities. However, the Google+ dynamo seems… Read more

Today’s post on Measurement Matters has been written by Gorkana Group’s Nick Thorpe and published earlier today on Gorkana’s consumer PR News channel.  Gorkana publishes daily consumer PR News as well as daily financial PR news which is read by… Read more

    Last week I had the pleasure of sitting in on one of Ged Carroll’s seminars on social media “no no’s”. While the concepts were mostly common sense the structure and real-life examples were still very insightful.   The biggest no… Read more

The media and PR community is this evening reeling from the news that News International is to cease publication of its most profitable newspaper The News of the World. The final edition, to be published this Sunday, will bring to an end a 168… Read more

With the growing impact of social media there is an ever increasing need to understand what is being said about you, by whom, and what effect it is having on your organisation’s reputation. Looking at the E.coli outbreak as it was recently… Read more

Here at Metrica, we love any excuse for some baked goods, and so yesterday we held a Blooming Great Tea Party in the office, to raise money for Marie Curie Cancer Care. After worrying that we wouldn’t have enough to feed everyone, we found… Read more