All posts by Richard Bagnall

I’m in San Diego over the weekend for the 2009 PRSA International Conference – the largest international PR gathering in the world. Many of the thought leaders of our industry our here to share their thoughts on the future of communications, to… Read more

After Metrica’s exciting news last week regarding our acquisition by Durrants, it’s back to business as usual on the blog.  So, on with our introductory post from Metrica Insights… With solid PR objectives sorted, the next thing to… Read more

According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further… Read more

Hello and welcome to the Metrica Insights series.  The data fuelling these posts is a long running study of the UK PR industry’s measurement practices.  Since 1998, Metrica has been interviewing a large group of PR professionals every two years*… Read more

Every two years, Metrica runs a survey of in-house PR practitioners.  The in-depth interviews give tremendous insight into the UK PR industry’s measurement, planning and research activity.  This research, stretching back to 1998, uniquely… Read more

Incredibly a year has passed since I attended the last IPR Summit on PR Measurement. This week will see me heading off to New Hampshire once again to meet many of my industry peers to discuss best practice in public relations measurement and… Read more

There have been a number of interesting developments recently as search and social media continue to work closer with each other. Microsoft’s Bing, trying to steal a march on Google, recently launched a beta of BingTweets – a search engine that… Read more

Russian billionnaire Alexander Lebedev has announced that the London Evening standard will be given away for free from 12th October. Lebedev bought a majority stake in the Standard from Associated Newspapers earlier in the year.  With News… Read more

We’ve all felt the surging influence of the internet on our day to day lives.  Ten years ago we started consuming media through it, five years ago we began engaging with it, two years ago our bosses started taking notice and today the IAB has… Read more

A survey released earlier this week further called into question the case for pay-for access to news sites. The survey, commissioned by Harris Interactive, found that just 5% of those polled would pay to continue reading their favourite news site…. Read more