Gorkana Group

Our Social Times on Identifying Influencers: a reflection

On Wednesday afternoon, OurSocialTimes hosted a thought-provoking webinar on finding that elusive and intimidating juggernaut of the social media hemisphere – your influencer. Jones was joined by Thomas Messett, Head of Digital Marketing & Advocacy at Nokia; Lisa Moretti, Senior Social Strategist at Fleishman-Hillard; and Nicholas Chabot, VP EMEA at Traackr. The conversation piqued my…

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The PR and Social Media Cheat Sheet #088

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week’s top PR and social media picks: This Twitter ‘Hate Map’ of the US shows where racist, homophobic and offensive tweets originate….

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Attenzi – a social business story

Philip Sheldrake likes to say social media are the eggs in the social business cake. What he means by this is that he is saying that the two aren’t synonyms… that being on Facebook, Twitter and G+ etc., and operating an enterprise social network, does not of itself constitute social business. Having spent the occasional evening…

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The PR and Social Media Cheat Sheet #087

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week’s top PR and social media picks: Out with Max Clifford! PR needs a new voice! A new survey revealed only 5%…

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The PR and Social Media Cheat Sheet #086

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week’s top PR and social media picks: Facebook announced that 30% of its revenue now comes from mobile advertising. Last week, the…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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