Gorkana Group

The PR and Social Media Cheat Sheet #176

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. The Brit Awards saw record levels of social engagement this year, with 7.8m tweets globally about the event, compared to 4m last year. It…

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The PR and Social Media Cheat Sheet #175

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. Topshop is making clever use of technology during London Fashion Week to reach out to stylish customers, partnering with Ocean Outdoor, social marketing platform…

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The PR and Social Media Cheat Sheet #174

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read Valentine’s Day stories from last week. A match made in Starbucks: Starbucks has teamed up with Match.com to play Cupid this Valentine’s Day. Starbucks customers will be offered the…

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The PR and Social Media Cheat Sheet #173

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. For the first time, McDonald’s has put its Big Mac Special Sauce on sale, with 25ml pots being sold in Australian outlets. In addition,…

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The PR and Social Media Cheat Sheet #172

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. Fans of contact sports and over-the-top advertising will be looking forward to Sunday, when the New England Patriots play the Seattle Seahawks in the…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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