Gorkana Group

The PR and Social Media Cheat Sheet #163

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. As the holiday season draws near, Waitrose is tapping into the Christmas social media revolution with its new philanthropic baking campaign. Encouraging the…

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The PR and Social Media Cheat Sheet #162

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Sainsbury’s launched its 2014 Christmas advert on Wednesday night. Partnered with the Royal British Legion, the heart-warming advert commemorates the 100th anniversary of…

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The PR and Social Media Cheat Sheet #161

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. With Halloween over, we are officially allowed to talk about Christmas. John Lewis’s Christmas advert has become a part of British Christmas traditions…

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The PR and Social Media Cheat Sheet #160

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. To celebrate Halloween, I thought I would let the news inspire your Halloween costume for trick or treating tonight! The master of horror…

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The PR and Social Media Cheat Sheet #159

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. After an American tourist found himself locked in the Trafalgar Square branch of Waterstones last week, you’d think the bookseller would be reluctant…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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