If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week.

This week’s top PR and social media picks:

• Gorkana hosted a breakfast briefing with the new editorial team at FHM. Deputy editor Dan Jude reveals what the future holds for the reinvented mens’ magazine below.

Can’t see the video? Click here

• Metrica director Kristin Wadge spoke at the PRmoment.com conference, ‘How Should Brands Prepare for a Social Media Crisis? Follow the conversation with the #prsocialcrisis Twitter hashtag.
• MPs and Lords were advised that they could bar British users from reading tweets that break future celebrity super-injunctions.
• A new study revealed that 49% of British children would feel ‘sad’ without an internet connection.

Quote of the week:
“People say FHM is a lad’s mag but we haven’t shared a nipple in 4 years!”
- FHM Editor Joe Barnes

• How Twitter gave former bad boy Joey Barton a PR makeover.
• SEO heads – avoid ‘over optimization’ of anchor text.
• Google+ reached 100 million users.
• Facebook CEO Mark Zuckerberg posted a picture of his desk, in the wake of the company’s IPO.

• Twitter’s advertising revenue is predicted to triple by 2014 to reach $540 million.
• Journalist Brian Whelan reminded us once again that we’re not as anonymous online as we think we are. Don’t be that guy.
• Channel 4′s FactCheck blog answered the question, would there be more tube delays under Ken or Boris?

• Sainsbury’s renames tiger bread following social media response to Lily’s letter.
• The earliest copy of the Mona Lisa has been found in Madrid.
• How social media will steal the show at this Sunday’s Super Bowl XLVI.

Infographic of the week: Is Pinterest the next social commerce game changer?