Recent findings have shown that public confidence in both paid-for and traditional media is declining, but our trust in social media is on the up. Why are consumers choosing to trust social media sites over traditional press, and what can be… Read more

The more I look at social media, the more I believe that it is a reflection, albeit a little distorted at times, of our own humanity. It shows what inspires and motivates as well as what outrages us – and as we use it more and more to express our… Read more

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media… Read more

Social media’s latest darling, Pinterest, has been generating increasing levels of buzz recently and chances are you have heard about this fast growing network already. Now that consumers are familiar with the concept, the marketing industry is… Read more

Eco-fashion was a key topic in the retail barometer this month with three High St giants doing their bit for charity in the community. TK Maxx launched ‘Give up clothes for good’ – a major clothes collection drive at their stores, as did M&S… Read more

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: A… Read more

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: This… Read more

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: PR… Read more

In what’s shaped up to be arguably the charity sector’s busiest month of the year so far, Comic Relief have shot to the top of both media league tables with a whopping 13,624 mainstream and 137,243 social media mentions, as the Gorkana Charity… Read more

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Silicon… Read more