Metrica is an award winning global provider of PR analysis and measurement. Established in 1993 we are the largest specialist measurement consultancy in the world, with a reputation for excellence, innovation and leadership in the industry.
Through the provision of flexible, cost-effective analysis, tailored to individual clients needs, we measure across all media delivering insight and consultancy which adds value at every stage of the PR lifecycle.
With almost 20 years experience of providing award-winning international media analysis solutions, Metrica has the expertise, experience and technological capabilities to provide timely, strategic support that increases the effectiveness of PR activity. We are a company founded by PR professionals with a heritage in the industry enabling us to really understand your needs and help you to measure what matters.
Why Metrica?
- Sector experience – getting to know you and your business is central to the way we work and, as a result, Metrica has a wealth of industry expertise. This is encouraged through dedicated sector teams – including Technology, Not for Profit, Consumer and Finance – with the result that our people are as passionate about their area of specialism as they are in the planning and evaluation of their clients’ PR.
- Market-leading analysis – accurate, actionable analysis requires highly skilled, intelligent analysts who can understand the nuances and context of each individual client brief. All analysis is carried out by experienced analysts who have knowledge across all industry sectors and come from a wide variety of backgrounds. This expertise ensures a quality of analysis that differentiates Metrica from its peers. Our pool of media analysts cover over 40 of the world’s languages.
- Tailored service – our experienced consultants will work with you to understand and advise on your PR objectives and to help decide how to best benchmark and measure its achievements. We will then develop a bespoke analysis platform tailored just to you which allows us to track the metrics you need.
- Consistently accurate and reliable – we have stringent quality control processes. Metrica’s analysis methodology is based on proven engineering principles ensuring that it is both robust and replicable. This minimises subjectivity, ensures consistency and allows greater flexibility of reporting.