PR Analysis and Media Evaluation

Our customised media analysis reveals the impact PR is having with clear, relevant measurement metrics and detailed commentary for an in-depth understanding about what is being said, by whom and where. Armed with this knowledge, activity can be adjusted and resources maximised to improve the effectiveness of your PR across all media channels.

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Social Media

Our social media monitoring and evaluation solutions provide access to all the buzz about you and your competitors and the tools needed to identify the drivers and key influencers that matter. Supported by our team of expert analysts, you will have the information you need to effectively manage your reputation by improving your social media strategy and engaging with online influencers.

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PR Planning

Populated with data from a regular YouGov survey, UKPulse provides fast access to a wealth of audience information to enable effective targeting. Taking in everything from socio economic and business questions to lifestyle, social networking and environmental attitudes, UKPulse can provide the answers about the people you need to reach.

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Global Services

Metrica’s consultants are experienced in helping clients prove the value of their PR across the world. Working with them is our team of highly skilled analysts who are able to analyse and measure content from 1000s of media outlets across mainstream, online and social media, in an unrivalled range of languages.

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Journalist Database

Gorkana’s renowned media database is trusted by thousands of PR professionals for researching and targeting journalists. Not only can we help you get your news to the right media, we provide invaluable tips to ensure your pitches hit the journalists’ sweet spots and introduce you to important editors at our events, helping you expand your network and pick up exclusive insights to generating great coverage.

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Media Monitoring

Durrants, the market leader in media monitoring, allows you to understand your coverage across all media channels – press, online, broadcast and social – by monitoring the most comprehensive list of global media sources. This customised service saves you time and keeps you in control by providing only the information you’re interested in, enabling you to react to news as it breaks.

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Metrica is a global leader in media analysis and PR measurement. Working across all media channels, our experienced consultants provide the insight you need to prove and improve the effectiveness of your public relations.

Metrica has come together with Durrants and Gorkana to create the Gorkana Group offering the market leading media database, monitoring and PR analysis solutions. Our broad expertise across all sectors enables us to provide you with the most powerful, comprehensive and effective tools and services available to PR professionals.

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Gorkana Group’s Annual Charity Barometer has just been published showing what an interesting year 2011 was! Sophie Hudson’s great piece in Third Sector highlights some key takeaways from the year. With over 620,000 press, broadcast and online… Read more

PR Planning

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If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Studies… Read more

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Industry News

"We value greatly the quality of Metrica's work, the level of their advice, the clarity of their reporting and their flexible approach" Barnardos

"I have found Metrica's account teams to be enthusiastic and helpful, their advice to be first rate and the results they provide are value for money. I thoroughly recommend them." Cancer Research UK

"Metrica's easy to understand yet robust reports, sophisticated online tool and excellent customer service have provided valuable feedback to enhance our international PR program. We can not recommend them highly enough." Adobe

"I use many online systems to pull together different data relevant for the business, yours system is by far the most flexible. It's the best I've seen" eBay

"Our evaluation report was produced quickly and efficiently without any need for further queries. It was comprehensive and well-explained. All in all an excellent service." GDR PR

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